With bricks-and-mortar offices in quaint, historic Princeton, New Jersey, U.S.A., and the tech-centric Chinese boomtown of Shenzhen, Guangdong, P.R.C, directly north of the Hong Kong Special Administrative Region, PrincetoNow Education bridges distinct cultures with graceful expertise.


Yet as educational consultations and communications become increasingly fluid, our virtual reach extends far beyond our physical locales.


Our company founder, Dr. Jay Ding, (Ding Jianzhong) earned his Ph.D. in Physics from the State University of New York at Stony Brook in 1997. After a successful academic and management career, working at several world-famous laboratories and for Fortune 500 companies, Dr. Ding founded PrincetoNow in 2004. Dr. Ding successfully anticipated the need for an elite hybrid of Sino-American college counseling. This service would combine academic field knowledge and admissions contacts with the ability to communicate confidently and clearly with students and their parents.


As demand in China soars for the highest possible level of college education and college counseling, PrincetoNow guides qualified students through the maze of higher educational opportunities in the U.S.. That direction,of course, includes expertise in navigating the application journey towards the famous Ivy League universities for undergraduate studies and beyond. However,as stellar as those “famous eight” (Brown University, Columbia University,Cornell University, Dartmouth College, Harvard University, The University of Pennsylvania, Princeton University, and Yale University) private institutions of higher learning located in the Northeastern U.S. are, they aren’t necessarily the best fit for every high-achieving applicant from mainland China.


PrincetoNow realizes that a top-tier American university education typically represents a sizeable investment even for the affluent Chinese family. Yet, an agreeable outcome is worth far more than money. These degrees confer international sophistication and character-building that serve to enrich graduate’s lives personally and professionally. The friendships and contacts made, and the activities and sports participated in, endure as more than memories for one’s entire life.


Out of respect for this, and combined with a commitment to nurture the unique talents and attributes of each student, PrincetoNow employs a wide network of graduates and former employees of not only the Ivy League schools,but also representing other equally excellent academic institutions. These vary widely in terms of size, strengths, and total all-in degree costs.


With a scientifically-designed client intake assessment,PrincetoNow endeavors to make every effort possible to steer students to the schools where they will be most likely to find both personal happiness and academic success.


We know how intimately those two aspects of undergraduate life are intertwined. Similarly, certain categories of students, for example,accomplished musicians, or athletes with a particular academic prowess, may rise higher and more solidly, within their areas of interest, at certain elite or niche smaller schools.


For example, Johns Hopkins University in Baltimore, Maryland,might be a first choice for a pre-med student aspiring to work for a global health organization, due to its close ties with the Washington, D.C. community.Similarly, Rice University in Houston, Texas, would be a terrific choice for aspiring architects. Rice also has a thriving Asian Studies Department, so native Mandarin speakers will find an abundance of side jobs as tutors and translators, pocket money that also breaks the ice socially between nationalities.


And then there’s the incredible array of colleges and universities on the West Coast, in sunny California. Or for the Chinese student who feels comfortable in a wholesome Midwestern community in which there will be relatively few Asians, places such as Grinnel College in Iowa, and Carleton College in Minnesota, which are extremely prestigious regionally, yet essentially unknown to mainland-based “agents.” Similarly, not enough good things can be said about the University of Notre Dame, in South Bend, Indiana,a large Catholic research university where undergraduates live in single-sex residence halls and campus life remains carefully chaperoned.


At PrincetoNow, we guide our Chinese students who have been prepared for advanced study by the traditional Chinese education system, (which has much to recommend it), for the unforeseen and occasionally exotic challenges of the American college application process.


Our technique has proven so successful that we expanded full-time to Shenzhen in 2012 and continue to grow exponentially.


It takes a clear vision to identify the most important functions a consultancy can perform. Ours has been rewarded with an extremely successful track record of admission successes and – equally important – appropriate student development matches.


A culture of commitment to impeccable client service pervades PrincetoNow, from the integrity and intelligence of its founder, to the carefully-chosen diversity of its consultants. And we’re hiring!